The Mattress Firm Unjunk your Sleep in Detroit

Lipton Pool Party at Southstreet Seaport

Lipton Iced Tea event at Southstreet Seaport in New York City. (Photos by Ben Hider)

All photos shot with the Sony A1 and 24-105mm F4 lens

Official Opening of the Anheuser-Busch New York Commercial Strategy Office

Anheuser-Busch President and Chief Executive Officer João Castro Neves and New York Lieutenant Governor Kathy Hochul join hundreds of employees, community leaders and business partners to celebrate the official opening of the Anheuser-Busch New York Commercial Strategy Office in Chelsea.  Anheuser-Busch employs 1,500 in New York State and more than 16,000 across the country.

The new Anheuser-Busch Strategy Office in Chelsea, at 125 W. 24th St. 

Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester

thyssenkrupp Elevator and Microsoft HoloLens Product Announcement

thyssenkrupp Elevator and Microsoft HoloLens Product Announcement

thyssenkrupp Elevator and Microsoft HoloLens Product Announcement

thyssenkrupp Elevator and Microsoft HoloLens Product Announcement

thyssenkrupp unveils latest technology to transform the global elevator service industry: Microsoft’s HoloLens for enhancing interventions

• HoloLens will support technicians prior to and on the job site, significantly reducing service intervention times

• This solution follows the successful launch of MAX, the industry’s first predictive maintenance solution which is already connected with thousands of elevators

• Iconic buildings now cloud-connected with MAX include the One World Trade Center, which will also be equipped with HoloLens

thyssenkrupp today announced its use of Microsoft’s HoloLens technology in its elevator service operations worldwide. The special augmented reality device is set to empower more than 24,000 of the company’s service technicians to do their jobs more safely and efficiently, and keep people and cities moving better than ever before. Currently, the global elevator service industry is valued at over $US 44 billion/year[1] and more than 12 million elevators transport over 1 billion people each day.

Using HoloLens, service technicians will be able to visualize and identify problems with elevators ahead of a job, and have remote, hands-free access to technical and expert information when onsite – all resulting in significant savings in time and stress. Initial field trials have already shown that a service maintenance intervention can be done up to four times faster than before by using the device.

Andreas Schierenbeck, CEO of thyssenkrupp Elevator said: “With elevators transporting over one billion people each day, the service industry has a critical role to play in keeping cities moving. We remain focused on leading the transformation in this industry; introducing the latest technologies, processes and training to enable technicians to do a better job with less stress and more fun. Our goal is to dramatically increase efficiency, raise elevator uptimes and speed up service interventions to ensure mobility equipment is always running as it should, providing each passenger with the safest and most comfortable travel experience possible."

[1] Freedonia Group, Inc. World Elevators Industry Study October 2015. Service figures include the initial installation of new units as well as maintenance, repair, and modernization of existing units.

Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester

5WPR Summer Party

5WPR Summer Party

Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester

5W Public Relations (5W) helps some of the world's best brands to tell their story and build their following. 5W's smart, resourceful team works in the here and now while continuously keeping our eye on the future. This formula for success works: 5W is one of the 20 largest PR firms in the U.S. with revenues exceeding $22 million.

5W Public Relations is founded by entrepreneur Ronn Torossian. The Public Relations firm consisted of Ronn and one intern working in a 400 square foot rooftop office for three clients.