A Chinese company called Yintech recently hired me to photograph a commercial that they ran on the facade of Nasdaq in Times Square. The advert ran twice an hour and had 46 portraits presented during the complete commercial that was split into two 30 second slots. They needed video and stills shot of the entire campaign. that ran both on Nasdaq and Reuters during the day and at night.
Chinese company Hexindai ring the opening bell and celebrate their IPO at Nasdaq on November 3, 2017 in New York City (Photo by Ben Hider) After many years of being the house photographer at the New York Stock Exchange (NYSE) it was great to photograph the IPO process at Nasdaq and see how the first trade happens when there is no trading floor. It's quite an organized and civilized process that Nasdaq handle perfectly.
Event and Corporate Photographer Ben Hider
It's been almost exactly 2 years since I left the New York Stock Exchange. It was a nice reminder of that time and a great opportunity to work with one of my favorite clients, City Harvest. And as a bonus I got to say hello to Tim Cook, CEO of Apple, who just happened to be at Nasdaq watching the opening bell.
City Harvest at the Market Bell Ceremony at Nasdaq on December 28, 2016 in New York City. (Photo by Ben Hider)
Ben Hider - Event, Food and Portrait Photographer based in New York City and Westchester